My favorite motto for small business owners in 2024...

When in doubt, SIMPLIFY!

This year, I'm choosing to stop overthinking and start SIMPLIFYING 🙌

Over the last few years of running Kimerling Creative, I can't count the number of times that I've overcomplicated things to the point of decision paralysis.

Sound familiar?

Whether the overcomplicating & overthinking is caused by perfectionism, imposter syndrome, or (most likely) a combination of the two, I'm OVER it.

I'm not willing to bring that overthinking & overcomplication into the new year. And you shouldn't be either!

Shifting our mindset to focus on simplicity whenever possible will (hopefully) lead to more action (even if imperfect) and more creativity & creation in our businesses in 2024 💕

A few things I'm embracing to help bring simplicity into my business this year 👇

✨Templates, templates, templates!

@thesocialmedia.ceo has incredible templates for all of my business needs- strategies, proposals, client welcome packets, you name it!

And @yourtemplateclub makes the best templates for my own posts & client posts. In the past, I haven't taken advantage of my YTC membership the way I should've, but this year I'm leaning into using their templates & I can't wait 🎉

✨Quality stock images & videos 🎥 When you hear "stock images" or "stock videos" you're probably picturing cheesy, posed corporate-looking photos that don't resonate with your brand and would make your audience cringe. But not anymore! Sites like Unsplash and Packsia offer incredibly cool stock images and videos that can really help simplify the content creation process.

✨AI (specifically, Copy.ai)- The world of ChatGPT & similar AI technology has so much potential to help simplify any business, especially social media management. I'm looking forward to learning to use these tools more to help my own business & the work I do for my clients 😊

✨Honeybook! I joined Honeybook last year, and it's helped streamline onboarding, client contracts, payments & more.

✨Google Docs. They're so simple, but they're one of the best tools I've found for managing client calendars & feedback, and rather than try to find a fancier system (like I've been tempted to do in moments of overthinking), I'm choosing to embrace the simplicity of google docs this year. As the saying goes, if it ain't broke...

What is your business motto for the year ahead?

⬇️ Share in the comments so we can help each other out & hold each other accountable! 🙌

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